app design

UX/UI

brand identity

Designing for growth:
a human centered app

Branding and app proposal for people navigating their personal and professional development

Problem

After previously designing Ontwikkelfit's brand identity and website, I was asked to translate their offline coaching materials into a user-friendly digital experience, aiming to attract new users and support existing ones with ongoing access to exercises and progress tracking.

Goal

Transform offline exercises into interactive digital formats, enable users to monitor progress and reflect on insights, restructure long-form content into digestible, online-friendly chunks and update the visual identity to appeal to a more digital audience

Challenge

Ontwikkelfit is a training program that helps people in the Rotterdam region gain insight into their personal and professional future. The challenge was to translate the program’s supportive and empowering approach into a visual language and a user friendly app.

Process

In close collaboration with the founders of Ontwikkelfit, I designed the visual identity company's core values. From the logo and color palette to typography and app interface, every element was designed to help users feel seen, supported, and ready to grow.