Designing for growth:
a human centered app
Branding and app proposal for people navigating their personal and professional development
Ontwikkelfit is a training program that helps people in the Rotterdam region gain insight into their personal and professional future. The challenge was to translate the program’s supportive and empowering approach into a visual language and a user friendly app.
In close collaboration with the founders of Ontwikkelfit, I designed the visual identity company's core values. From the logo and color palette to typography and app interface, every element was designed to help users feel seen, supported, and ready to grow.
