Nothing stays white
Immersive portfolio website for Spoelstra's rich charcoal drawings
The primary goal is to create a minimalist, understated website that allows Renie Spoelstra's powerful works to take center stage. The website should extend the physical experience of viewing the art, providing an immersive digital platform that respects the artist's themes of suspense and anticipation.
Atmosphere: The site exudes a calm, restrained design, echoing the atmosphere of the artworks.
Typography: A custom typeface enhances readability on digital screens, offering various weights to subtly establish hierarchy within the text. The text color is a muted brown-gray, softening the overall visual impact.
Structure: The logical, functional layout provides ample space for content. The home page serves as a dynamic experience, periodically updated with Renie’s input, highlighting different themes through the "Cover Story."
The result is a website that complements and enhances the experience of Renie Spoelstra’s art. It offers viewers the opportunity to explore the works in detail, with features like zoom-in functionality to deepen their engagement. Navigation between series and individual pieces is intuitive, supporting a contemplative exploration of each artwork.
Experience Theme: The website subtly incorporates themes of suspense and anticipation through elements like color gradients, image loading times, and references to materials, emphasizing the experiential nature of the art.
Cover Story: This section presents exclusive content and spotlights specific themes. It allows for more expressive and surprising design elements, setting the tone and context for the visitor. It can also feature references to the original locations of the works, using color, GPS coordinates, or textual elements to enhance the connection to the physical space.