Visual concept
Energetic Spirit: The design incorporates the windmill shape intertwined with the contours of the Netherlands, representing Dutch heritage and the collective pursuit of shared goals.
Bright and Dutch: The color orange symbolizes vitality, energy, and enthusiasm, reinforcing the connection to the Netherlands.
Strong Alliance: The symbol conveys unity and strength, acknowledging NATO's ongoing need for adaptation and cohesion.
Result
The brand identity for NATO Summit '25 draws inspiration from Dutch history, particularly the iconic Dutch sky featured in works by painters like Rembrandt and Van Gogh. This inspiration is translated into the color palette, blending tradition with modernity. The resulting design embodies Dutch creativity and the nation's commitment to NATO's mission of peace and security, making the summit's identity both memorable and meaningful.
The brand identity for NATO Summit '25 draws inspiration from Dutch history, particularly the iconic Dutch sky featured in works by painters like Rembrandt and Vermeer.
My contribution
I was responsible for the final design concept, fine-tuning the representation of the Dutch skies, working on the color gradients, selecting and refining typography, and ensuring the design adhered to NATO’s creative and graphic restrictions.