UX/UI / Iconography

850+ icons for
ABN AMRO's rebranding

850+ icons for
ABN AMRO's rebranding

Revamped icon design for the app and website

Revamped icon design for the app and website

Challenge

Challenge

ABN AMRO launched a new brand identity in 2023, including a custom typeface, ABN AMRO Sans. With this update, all icons on the website and app needed a redesign to match the new style.

My team and I were responsible for updating 860 icons—360 system icons and 500 product icons.


I was in charge of creating clear guidelines for the system icons, defining key design rules for stroke width, curves, and the final delivery to the development team.

Visual concept

Visual concept

  • Consistency: The new style ensures all icons look uniform and align with ABN AMRO’s brand and the custom typeface.


  • Vector Format: Icons will be delivered in vector format so they can be easily resized without losing quality.


  • Multiple Formats: Icons can also be delivered in formats like PNG and SVG if needed.

Proces and result

Proces and result

The updated icons will give ABN AMRO a fresh, consistent look across all platforms. Key steps include:


Initial Samples: A few icons will be designed first and checked by the client. Once approved, the rest will be created.


Guidelines for System Icons: New rules will be written to guide the design of system icons, ensuring future consistency.


Delivery: The final icons will be delivered in formats like AI, PNG, and SVG for easy use.

This approach will ensure a smooth transition to the new icon style, strengthening ABN AMRO’s visual identity.

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Yes de Jong is a digital designer based in Berlin, DE.

Yes de Jong 2025

Yes de Jong is a digital designer based in Berlin, DE.

Yes de Jong 2025

Yes de Jong is a digital designer based in Berlin, DE.

Yes de Jong 2025